General Mills Enters Gluten-Free Market


Posted 7.7.09 | Christine Graham-Garo
Good news in the gluten-free world! Last week I read an article in the Wall Street Journal that General Mills Inc. is developing gluten-free foods, to meet the needs of consumers who increasingly are eliminating or reducing their gluten intake.
 
According to the article, the company's Betty Crocker brand is rolling out gluten-free mixes for cookies, brownies and cakes. The mixes are the first gluten-free offering from a major, mainstream brand in the cake-mix aisle.I’m hoping this move will encourage additional retailers to follow the lead of General Mills, providing consumers with a variety of gluten-free options.

In the mean time, let us know what you and your little ones think of the Betty Crocker baking mixes and other General Mills gluten-free products and if you know of any other companies entering the marketplace.

- Christine

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